The Reserve

branding, print
The initial logo sketches presented below incorporated the client's desire for a compass and/or weathervane reference, along with features of the agricultural reserve. The client wanted to explore a whimsical and playful approach to her visual identity to separate her brand from the more traditional look of her competitors.
For their annual event - Field & Fiddle - the client wanted a logo that felt consistent with their new branding, along with a flyer that felt casual, family-friendly, rustic and fun.
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